Daily Equipment Co

General information

Daily Equipment Company was founded by Emmerson Daily in July 1985 through the acquisition of Puckett Machinery’s and Louisiana Machinery’s lift truck divisions. In the beginning there were three locations, Jackson and Gulfport, MS and Bossier City, LA and 43 employees. In 1991, opportunity again arose and Holt Lift Truck was purchased, adding locations in New Orleans and Lake Charles, LA. The Holt acquisition doubled the size of Daily Equipment Company in revenue and employees. Through the years, the company has steadily grown to operate six full service locations: Houston, TX; Jackson and Biloxi, MS; Shreveport, Lake Charles, Baton Rouge and New Orleans, LA.
Daily Equipment was founded on the guiding principles of customer service and employee satisfaction. Input from customers and employees guide the course of the company. Through an ongoing customer satisfaction process, employees bring opportunities to enhance customer relationships to the attention of the leadership team to help map a course to continuously exceed customer expectation. An outside firm conducts an annual customer satisfaction survey, making customer voice top-of mind in Daily Equipment’s day-to-day operations. Likewise, employees have a very open relationship with the leadership team and are encouraged to engage anyone to help enhance the employee experience.
In 2012 Daily Equipment Company was acquired by Mitsubishi Caterpillar Forklift America Inc. (MCFA). Since Daily Equipment joined the roster of Mitsubishi Caterpillar Forklifts America (MCFA) dealer-owned branches, it has strengthened its inventory of top-brand lift trucks to include CAT Lift Trucks, Mitsubishi Forklift Trucks, Jungheinrich, and Kalmar while maintaining the same customer-oriented values it has been widely known for since 1985.
Daily Equipment maintains earning its customers' trust by providing exceptional customer experience. Moving forward, it is better poised to support its client base now that is backed by the strength and resources of MCFA. Expect more from Daily Equipment as it will not only continue to deliver top-brand equipment and optimum service, it will exceed your expectations.