Imperial Holdings

General information

IMPERIAL Road Safety is dedicated to creating a safer environment for all road users. We believe that, as the leaders in mobility, it is our responsibility to prioritise road safety.

To ensure that people are educated and empowered with the equipment that they need, IMPERIAL Road Safety has supported three road safety initiatives, each one designed to breed a generation of responsible drivers and pedestrians, and to provide additional assistance.

The first initiative is our Car Seats for Kids Campaign, which gives people the opportunity to donate their unused car seats to those who do not have the means to buy this very important piece of equipment. We then wash and redistribute the car seats, allowing parents to transport their most precious cargo safely.

Our Scholar Patrol Improvement Project has changed the way that scholars in over 500 schools across the country see road safety. By educating the youth, we are shaping future generations into better pedestrians and drivers.

Lastly, we understand that the holiday season places immense strain on both traffic and emergency services. That’s why we deploy Highway Support Patrol vehicles to South Africa’s busiest roads during peak travel times – to ensure that there is help at hand when you need it.

For more information about how to help IMPERIAL Road Safety, visit