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General information

For 120 years, Alfred Dunhill has been synonymous with an elegant and discerning British aesthetic. Always with integrity and charisma, it defines luxury: perfect for purpose but uncompromising in its commitment to use only the finest materials and work with the finest artisans across the world to create its menswear, leather goods, accessories and gifts.

Alfred Dunhill - the man - was a true innovator, a man who pushed boundaries and embraced the new but always with his customer in mind. The brand today honours its namesake by ensuring that it continues to challenge what is expected and embrace the new – but always with honesty and impeccable service.

“It is not enough to expect a man to pay for the best, you must always give him what he has paid for.” – Alfred Dunhill

A commitment not reserved only for products. The globally acclaimed ‘Homes’ retail lifestyle environments in London, Shanghai, Hong Kong and Tokyo combine a considered selection of services – from fine wine reserves and lounge bars to private screening rooms and barber shops – with the foremost bespoke retail experience.

Beyond retail, the brand continues to inspire and innovate, recognising that their customers are real men, with real stories. The Alfred Dunhill Portraits of Achievement series illustrates this through film. They profile aspirational men who excel in their chosen field, rather like Alfred Dunhill himself.