0から6歳の伝統ブランドaeru 東京直営店「aeru meguro」

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Shinagawa-ku
141-0021 Shinagawa-ku, Japan
phone
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0から6歳の伝統ブランドaeru 東京直営店「aeru meguro」 Company Information

General information

「日本の伝統を次世代につなぐ」

伝統産業の職人が一つひとつ、想いを込めて大切に作ったモノを次世代の子どもたちの手に届けたい。この想いから、株式会社和えるは誕生いたしました。

伝統産業品は元来、日常品として親しまれ、日本人の感性を幼少期から育んできました。
けれども、現在の日本からその姿は少しずつ消えているのが現状です。

しかし、弊社代表が全国を回り、実際に見て来た伝統産業は、きらきらとした輝きを失ってはいませんでした。
この輝きをもう一度日本に、世界に発信しなければ。

「今こそもう一度、子どもたちに日本の伝統をつないでいこう!」この考えに賛同してくださった職人と共に、日本のホンモノを子どもたちに伝えていこうと立ち上がりました。

子どもたちが幼い頃から自然と本物に触れられる環境を創出し、豊かな感性を育み、自国の文化を語れる真の国際人の創出への貢献を目指します。

◯ aeru誕生の物語
書籍『和える -aeru-』: https://a-eru.co.jp/book

◯ aeruの日常やイベント情報
Facebook: http://www.facebook.com/aeru.jp
Instagram: https://www.instagram.com/aeru_
Twitter: https://twitter.com/aeru_

Connecting Our Children with Japanese Traditions

We wish to reach out to our children in the 21st century with the precious products handmade by Japanese traditional craftsmen. With this objective in mind, aeru Co,. Ltd. is established.

Traditional Japanese crafts used to be part and parcel of the daily lives of Japanese in the past. Unfortunately, traditional Japanese crafts have become detached from our lives in the present world.

The CEO of aeru travelled around Japan and saw with her own eyes that the traditional Japanese crafts industries have not yet lost their sparkle. She hopes to bring this sparkle back to Japan, and to deliver this charm as a message to the rest of the world.

“Now is the time to connect our children with the old traditions of Japan!”
With this thought in mind, aeru was established, with the immense support from traditional craftsmen, to deliver the authentic traditional Japanese crafts to the children of future generations.

Letting the children get a feel of nature and authentic goods will develop an expressive mind of emotions in them. Only by letting the children truly understand their own culture and tradition, will they grow to become true international citizens who can contribute to the world.

Shinagawa-ku Shinagawa-ku

Opening hours
Monday:
11:00 - 18:00
Tuesday:
11:00 - 18:00
Thursday:
11:00 - 18:00
Friday:
11:00 - 18:00
Saturday:
11:00 - 18:00
Sunday:
11:00 - 18:00
Parking
The company has a parking lot.
Phone number
+813-6721-9624
Linki
Social Accounts
Keywords
baby store

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