Citizen

General information

The Brand Story

The company was established in 1930. The founding fathers selected the name Citizen so it would be “Close to the Hearts of People Everywhere” and soon after adopted the company’s formal name, Citizen Watch Company.

During the last eighty years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30 years period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986.

Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of “world firsts” is unmatched. More recently, Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drive collection of light powered watches. With models ranging from dress to sport to professional dive watches.

With the introduction of the Global Radio-Controlled Watch, Citizen reaffirms its position as a leader in timekeeping technology.

-Eco Drive-
A revolutionary concept – Eco Drive harnesses the power of light from any natural or artificial source and converts it into electrical energy, which is stored in a rechargeable cell. It charges from any kind of light to keep the watch running without the need to replace the battery.

Eco Friendly – Eco Drive watches do not use batteries that contain harmful metals like mercury, lead or cadmium, contributing to the safety of our planet.