ESSAR Hypermart

General information

EHypermart is an extension of Essar Steel’s pioneering retail venture, Essar Hypermart to enable its customers to buy steel online. EHM has already registered over 3,000 online anchor customers.
EHM has introduced nine products that include steel, steel products, material handling equipment, industrial paints, generators, cutting tools, steel furniture, TMT bars, angles & channels, and power cables.
Unique Business Model
This online market platform is built on a unique model – “Buy- >Create - > Sell”. Customers can buy their steel, create a product, and sell their end products on this platform. Hence it supports the marketing efforts of its customers and also aids in reducing their marketing costs. The customer’s. Website will have a link to E Hypermart that will give end customers / buyers a feeling of buying the products directly from the manufacturer.
We have always believed that steel demand can grow only when steel becomes easily accessible. It has been our endeavor to make steel easily accessible to user segments irrespective of their geographic location. Essar Hypermart, our pioneering steel retail venture addressed this issue. We are confident that the launch of E Hypermart will help grow the steel market further.

2)Certified quality vendors
In order to ensure credibility and reliability, all vendors on EHM will be certified after proper due diligence, before they are enrolled, with regard to the quality of products, delivery capability and integrity.
EHM expects to enroll 1,000 vendors by the end of current fiscal. This is a scalable model and provides enrolling as many vendors as possible
Mr. Vikram Amin, Executive Director, Strategy & Business Development, Essar Steel said, “Through E Hypermart, we attempt to build a community of customers and vendors to support each other. This will not only be cost effective but also provides them an additional avenue for selling their products.”
Payment
EHM has tied up with CC Avenues which provides internet payment gateway to 38 Banks. In addition, payment can also be done through Credit/Debit cards.
Mr. Ravi Singh, CEO, Essar Hypermart, said, “E Hypermart will bring a lot of convenience and transparency in dealing with various industrial products and provides ease of buying which is just a “click away”. E Hypermart has the potential to be the game changer in the market.”
After successful operation of our pioneering venture, Essar Hypermart, this is another initiative by Essar Steel to support our customers by providing them the platform to sell their products. This will create a steel users community which will go a long way in supporting Essar and its users to grow the market together.