Inspire

General information

4 Actions is the ultimate health and fitness expert in Lebanon and the Middle East, providing help to various field-related individuals and institutions (gyms, health clubs, chains etc...) in 4 ultimate domains of action:
- Recruitment
- Education
- Management and marketing
- Products.

Why 4Actions?
At 4 Action, no degree is required, and no experience is necessary to enter the health and fitness sector. We teach it all to people, in order to help them and inspire them, so they can help themselves, and then help others to become better, healthier, happier and fitter.

What do we do?
If you love sports and wish to launch your career as a professional trainer, or if you own, or want to acquire a health and fitness institution and you’re seeking professional advice about the best possible way to run or reshuffle your business, then you are definitely at the right place. We, at 4 Actions, will ensure that you kick-start your business with the utmost positive outcome possible.
At 4 actions, we offer help either in one field of action, of in the whole 4 of them:
1- Recruitment
Are you planning to recruit health and fitness professionals, but are unsure about where to go?4 Action is ready to provide you with a free of charge recruitment service, in its’ quest to support the field of fitness.

2- Education
• What makes us so unique?
4 Actions is a really unique outlet to advance your fitness career, thanks to its’ affiliation with IFPA (International Fitness Professionals Association), which grantsit wide access to practical evaluation, written exams and valuable information that every expert in the fitness domain needs to know.
• Who is IFPA?
IFPA was established in 1989 and was endorsed in 1994. It offers courses, workshops and certifications for fitness instructors, dieticians, coaches and gym managers. The certifications it provides are recognized and accredited worldwide. IFPA has already certified more than 300 000 trainers worldwide and is now available in more than 56 countries. It offers more than 50 courses and 60 continuous education workshops.
IFPA is accredited by ICE/NOCAY, NCCA and ICREPS, and is known as the leader in practical fitness certifications.
• How are we connected to IFPA?
4 Actions has the right to use IFPA in 22 countries in the Middle East. It started in the UAE, and expanded its’ activities to Egypt, KSA, Qatar, Kuwait, Jordan, and Lebanon, where it has its’ biggest affiliation with the AUB.

3- Management and Marketing
a. Management
4 Actions provides you with consultancy services, so you can know where your business is going. Our consultancy services include:
- Feasibility studies for your company.
- Assistance with data collection.
- Writing down operations and training manuals, which include procedures, rules and regulations, as well as instructions.
- Various kinds of certification programs:
o Facility certification program for clubs, to follow international standards related to space, timing, operations, trainers etc…
o ISO certification preparative programs for various customers.

b. Marketing
4 actions is set to provide marketing plans, as well as market research for fitness clubs. We also arrange complaint procedures at your facilities and prepare satisfaction surveys (such as creating complaint boxes directly sent to the management and sending people from outside your facility to get feedback from your customers).

4- Products
4 Actions provides the functional training equipment necessary to successfully run your health club:
• Body weight suspension trainers
• Agility, speed and coordination equipment
• Balance equipment
• 5 POWER MUSIC workout DVDs and CDs for 5 various disciplines:
1- Boot Camp(60 minutes fusion of cardio, strength, balance and flexibility, to increase strength of the heart/lungs function and improve posture and flexibility).
2- RIP(a barbell program for all ages and all fitness levels matching movement to music).
3- War (not just a class. It’s war on obesity and inactivity – a sort of fusion where martial arts meet chart-topic music.
4- Power Step (step program designed to push you cardio edge into high gear and attack the in every plane of motion.
5- Revolution (60 minutes of cycling program, tailor made for anyone who can ride a bike).